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"Are You Being Kept in the Dark About Your Toothpaste?"

Today’s most popular toothpastes, including many ‘natural’ brands, contain a brew of inadequately tested, potentially hazardous ingredients. Even if you’re careful to avoid swallowing, potential carcinogens, irritants, and hormone mimickers can slip into your bloodstream every time you brush.

According to the Cornucopia Institute’s extensive research, the average American will use about 20 gallons of toothpaste over their lifetime.

That’s a heck of a lot of a toothpaste that might contain potentially hazardous ingredients.

But you don’t swallow it… I know that’s what you’re thinking.

Did you know the inside lining of your mouth – your oral mucosa – can absorb more than 90 percent of what it comes in contact with?

This means any ingredient in your toothpaste, including a potentially hazardous one, is likely to pass directly into your bloodstream.

So what kind of chemicals are we talking about? It’s not easy to know. The box typically gets tossed in the trash and ingredients usually aren’t on the tube.

What’s more, manufacturers don’t even have to list all the ingredients on their packaging, including potential carcinogens and impurities, because many of these hazardous substances are created during the manufacturing process!

What’s in YOUR Toothpaste?

Here are the listed ingredients for one of the top-selling toothpastes:

mint toothpaste
What’s in YOUR tube of toothpaste?
  • Sodium Fluoride
  • Triclosan
  • Hydrated Silica
  • Glycerin
  • Sorbitol
  • PVM/MA Copolyme
  • Sodium Lauryl Sulfate
  • Cellulose Gum
  • Flavor
  • Sodium Hydroxide
  • Carrageenan
  • Propylene Glycol
  • Sodium Saccharin
  • Mica
  • Titanium Dioxide
  • FD&C blue no.1
  • D&C yellow no.10

I have concerns with nearly all of these ingredients.

While you may not use a toothpaste quite like this, you need to know that many so-called "natural" toothpastes may not be much better!

Truth is, the large majority of today’s toothpastes are anything but benign. I believe if you knew what’s in many of the "natural" toothpastes sold in your local health food store – and the brand you’re using – you’d be amazed.

Don’t let them keep you in the dark – you deserve to know. I’m going to help turn on the light so you can know what you’re brushing with, day after day.

Does Sodium Fluoride Really Protect Your Teeth?

fluoride on tooth
Do you really need fluoride?

If your dentist practices conventional dentistry, he or she most likely advises you to use toothpaste that contains sodium fluoride.

In fact, all toothpastes with the “ADA Accepted” seal must contain sodium fluoride. That’s the American Dentist Association’s standard.

But do you really need it? And above all, is it safe?

According to the ADA, fluoride makes tooth enamel stronger and more resistant to tooth decay. It helps re-mineralize weakened tooth enamel and may reverse early signs of tooth decay.

However, recent research challenges the ADA’s long-held belief. A 2010 study found that the supposedly beneficial layer that forms on your teeth from fluoride is only six nanometers thick.

To appreciate how thin this is, you'd need 10,000 of these layers to equal the width of a single strand of hair!

And here’s the real kicker… Simple chewing disrupts this so-called protective layer!

To me, this raises the question of whether the fluoride in toothpaste does much or anything to safeguard your tooth enamel. But that’s just the beginning.

What Many People Don’t Realize About Fluoride

My biggest problem with fluoride is that it carries a poison warning and can accumulate in your tissues and bones.

When kids ingest or absorb significant amounts of fluoride from toothpaste or fluoridated water during their first eight years of life, it can lead to mottling of the teeth, or dental fluorosis marked by unsightly yellow or brown stains and pits formed in the tooth enamel.

kid brushing his teeth
Children are at greater risk of fluoride’s potential ill effects

Children naturally swallow more toothpaste than do adults, so that puts them at an even greater risk of fluoride toxicity at a time when it can do the most harm!

Mottled and pitted teeth aren’t the only things that can result from too much fluoride. These other potential ill effects may occur too. Fluoride:

  • Accumulates in your bones and can affect your flexibility, joint comfort, and bone strength
  • May interfere with your thyroid function
  • Can affect your brain function and may damage the developing brain

I’m not convinced that the possible benefits of fluoride in toothpaste outweigh its far more serious potential health effects, especially since it can accumulate in tissues and bones.

Because most of us get far too much fluoride from other sources, I don’t believe fluoride should be added to your drinking water nor does it need to be in your toothpaste.

Other Ingredients You Can Well Do Without

couple brushing teeth
Be sure to check the ingredient list before buying

In their recently released report, Behind the Dazzling Smile, the Cornucopia Institute lists other common ingredients in toothpaste to avoid:

  • Carrageenan – Research links carrageenan to gastrointestinal inflammation, including higher rates of colon cancer, in laboratory animals. This is not something you need or want in your toothpaste yet nearly all toothpastes, even ones in health food stores, contain it.
  • Triclosan – Commonly used as a preservative and antimicrobial agent. May affect your levels of thyroid hormone and testosterone. Animal studies show it can interfere with brain and reproductive system functioning.

    Although Triclosan may soon be banned in hand sanitizers and soaps, it will still be allowed in toothpaste.

  • Parabens – These synthetic preservatives mimic estrogen and can act as potential endocrine disruptors. Some believe parabens may be carcinogenic.

    With their ability to penetrate skin (and mouth mucosa), watch out for names like methylparaben, propylparaben and other “parabens.”

  • Hydrated Silica – Used to help remove debris and stains, this commonly used abrasive is a component of sand. Over time, it can scratch and damage your tooth enamel and may prevent tooth remineralization by changing your mouth’s acidic balance.
  • SLS and SLES – For foaming and cleansing power, surfactants like Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES) are known skin, eye, and respiratory tract irritants. Both have a moderate toxicity to your organs, and may break down the protective lining of your mouth.
  • Polyethylene Glycols and Propylene Glycol – Considered “penetration enhancers” in that they boost absorption of other ingredients in toothpaste directly through your mouth tissue. Propylene glycol, a known skin irritant, is the active ingredient in engine coolants and antifreeze.

These are just some of the potentially hazardous ingredients you can find in popular toothpastes. There are more, including this one…

Red Is for Roses – Not for Toothpaste!

D&C dyes aren’t allowed in food but are allowed in toothpaste

Many top-selling toothpastes contain dyes, especially those marketed to children. Some parents claim their kids are more likely to brush if the toothpaste is pleasing to the eye!

Here’s what you need to know about dyes used in toothpaste:

  • They’re mostly made from petrochemicals
  • They may contain as much as 10 percent impurities, either from the chemicals used or from by-products formed during the manufacturing process
  • They can contain heavy metals like lead, mercury, and arsenic
  • The three most widely used dyes, Red 40, Yellow 5, and Yellow 6, are contaminated with known carcinogens
  • D&C dyes are banned from use in food but are allowed in toothpaste

Remember our above ingredient list from one of the top selling toothpastes? It contains both FD&C blue and D&C yellow dyes!

Sometimes, you’ll see a "lake dye" listed. Lake dyes are petrochemical mixtures formed by reacting a dye with a metal salt. That makes them a source of heavy metals like aluminum, chromium, and barium. And of course, aluminum and many heavy metals are potentially damaging to your brain.

Here’s something else sure to raise your ire (it does mine): Manufacturers who sell toothpaste in the US with synthetic dyes sell dye-free versions of these products in Europe! Is that a double standard, or what?

How About ‘Natural’ Toothpastes – Are They Any Better?

girl holding a toothbrush and toothpaste
Just because a toothpaste is labeled ‘natural’, it can still contain potentially hazardous ingredients

Just as the word "natural" doesn’t mean anything with food, it’s just as meaningless with toothpaste.

And since toothpaste isn’t regulated, there’s no guarantee that a "natural" toothpaste won’t contain potentially harmful ingredients.

While most natural toothpastes don’t contain dyes, and you can find some without fluoride, many use some of the same synthetic ingredients commonly found in brand name toothpastes, including:

  • Carrageenan for thickening and mouth feel
  • Formaldehyde-releasing preservatives
  • Triclosan as a preservative and antimicrobial
  • Sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES) as foaming agents  
  • Hydrated Silica derived from sand as an abrasive for polishing teeth

Bioengineered ingredients are also surprisingly common in even "natural" toothpastes.

Unless toothpaste is labeled organic or specifically states “No GMOs or Genetically Modified Ingredients,” there is always the possibility that some of the ingredients may be bioengineered, especially those made with GMO-corn.

Even though manufacturers aren’t required to list all ingredients in toothpaste, reading the label is a good start. Ultimately, knowing the manufacturer may be your only reassurance that it’s a toothpaste you can trust.

A Potential Carcinogen That’s Found Even in So-Called ‘Natural’ Toothpastes

red seaweed
Carrageenan is derived from certain types of red seaweed

Just because carrageenan comes from a type of naturally grown seaweed, don’t make the mistake of thinking it’s a healthful food. It may not be.

Carrageenan is a refined white powder added to many products and foods, even organic ones, as a thickener to improve texture and mouth feel.

Manufacturers began adding it to food and beverages in the 1930s and now it is found in yogurt, ice cream, almond milk, infant formulas, deli meats, certain medicines, and personal care products like laxatives, lubricants, and toothpaste.

For years, scientists have warned that carrageenan is not safe to use in foods. Animal studies show it causes gastrointestinal inflammation and higher rates of intestinal lesions, ulcerations, and even malignant tumors.

If Scientists Warn Against It, Why Does the FDA Still Allow Carrageenan in Toothpaste?

Despite pleas from consumer groups and scientists to ban carrageenan as an additive, the FDA continues to reject claims that it’s potentially hazardous. Why?

There are two types of carrageenan: food-grade or “undegraded” carrageenan and “degraded” carrageenan or poligeenan. While there’s little question that poligeenan produces GI inflammation and disease in laboratory animals, food manufacturers claim food-grade carrageenan is safe.

However, here’s the problem that food manufacturers – and even the FDA – refuse to acknowledge…

Dozens of published, peer-reviewed studies show harmful effects from food-grade carrageenan – not just poligeenan. Food-grade carrageenan has been shown to:

  • Increase free radicals
  • Disrupt insulin metabolism
  • Induce inflammation

And it’s linked to higher rates of digestive disease and colon cancer, and can trigger an immune response in the body.

Scientists point out that the acidic environment of your stomach may “degrade” food-grade carrageenan once it enters your digestive system, exposing your intestines to this widely recognized carcinogen.

With the most recent research painting the strongest case ever against carrageenan – and also with hearing your concerns – I’ve decided that it shouldn’t be added to foods or to products like toothpaste that you hold in your mouth for minutes, twice a day, and whose ingredients may be easily absorbed into your bloodstream.

Our Top Selling Toothpaste Example Revisited: What Its Ingredient Label Is Really Telling You

toothpaste on a toothbrush
What are YOU brushing with?

Remember our top selling toothpaste that we looked at earlier? Now that we’ve shed some light on these ingredients, this is what the label is actually telling you:

  • Sodium Fluoride – A poison that accumulates in your bones and tissues
  • TriclosanMay affect your thyroid, brain, and reproductive functioning
  • Hydrated Silica – A component of sand that can damage your enamel
  • Glycerin – Likely sourced from a genetically engineered vegetable oil
  • Sorbitol – A sugar alcohol that’s likely genetically engineered
  • Sodium Lauryl Sulfate – Can potentially break down your mouth lining
  • Carrageenan – A gastrointestinal irritant and potential carcinogen
  • Propylene Glycol – A tissue “penetration enhancer” used in antifreeze
  • Sodium Saccharin – An artificial sweetener
  • FD&C blue no.1 and D&C yellow no.10 – Petrochemical dyes that are allowed in toothpaste, but banned from food

Is this really a product you would want to use?

OUT With Carrageenan… IN With Oral Health-Promoting Botanicals – Introducing Refreshing Mint Toothpaste With Tulsi

I knew I could come up with a toothpaste that was even better than the original—one that would give you refreshingly clean teeth and breath, provide whiteness, and effectively fight and prevent caries (all types of tooth decay) without carrageenan.

Just because many "natural" toothpastes contain carrageenan, SLS, and other potentially harmful ingredients, mine didn’t need to.

Let me assure you, creating it wasn’t a simple task. My team and I spent countless hours researching ingredients to take my original toothpaste to the next level.

We carefully scrutinized the source and quality of every ingredient to meet my exacting standards:

  • Must use organic ingredients whenever available
  • No fluoride, but would still provide protection against dental caries
  • No genetically engineered ingredients
  • No carrageenan or other potentially carcinogenic ingredients
  • No synthetic preservatives, but would still have a long shelf life
  • No hidden heavy metals, contaminants or impurities
  • No harsh chemical foaming agents like SLS or SLES
  • No artificial flavors or sweeteners, but would taste good
  • No harsh sand (silica), but would still provide whiteness
  • No potentially dangerous antimicrobials like Triclosan

Sounds like a tall order, doesn’t it? That’s why it took us as long as it did to formulate my Refreshing Mint Toothpaste With Tulsi. I’m proud of our accomplishment.

Accomplishing the Near-Impossible

Refreshing Mint Toothpaste With Tulsi

How did we accomplish our mission?

One look at the ingredients in my Refreshing Mint Toothpaste With Tulsi tells the whole story:

  • Calcium Carbonate – Highly purified mild abrasive for cleaning. Extensively tested for heavy metals (especially lead, arsenic and mercury) and metal contaminants like aluminum, copper, and zinc.
  • Xylitol – Research shows it prevents dental caries and helps reverse early caries. Derived from non-GMO corn sources, so it’s not genetically modified.
  • Organic Aloe Barbadensis Leaf Juice – Helps clean your teeth and gums while soothing your entire mouth.
  • Kosher Vegetable Glycerin – Promotes smoothness and taste. Tested for heavy metals and organic impurities.
  • Kosher Sodium Bicarbonate (Baking Soda) – Promotes whiteness and helps freshen breath. Tested for heavy metals and organic volatile impurities.
  • Lauryl Glucoside Helps blend oils and water. Sourced from coconut.
  • Organic Tapioca Starch – Used traditionally in the West Indies for oral health.
  • Cellulose Gum – Helps make toothpaste thick and creamy.
  • Cultured Dextrose – Enhances flavor and mouth-feel. Acts as a preservative. Ours is non-genetically modified and produced by natural fermentation using starter cultures.
  • Zinc Oxide – For whiteness. Tested for heavy metals.
  • Organic Stevia Leaf Extract – Provides sweetness. Enzyme-treated to reduce unpleasant metallic taste. Tested for heavy metals.
  • Glycyrrhizic Acid (Licorice fruit extract) – Promotes oral health and freshens breath. Tested for heavy metals.
  • Organic Melaleuca alternifolia (Tea Tree) Leaf Oil – Promotes clean teeth and gums and helps reduce normal plaque accumulation. Traditionally used topically for skin care.
  • Organic Ocimum sanctum (Tulsi Holy Basil) Leaf Oil – For cleansing and keeping breath fresh. Traditionally used as a medicinal in India.
  • Natural Cardamom Mint flavor for delicious, fresh taste!

That’s every last ingredient in my Refreshing Mint Toothpaste With Tulsi. There are no hidden surprises or ingredients we’d rather not list.

I know it’s a long list, but I wanted to make sure you had everything you need for complete dental care.

My Secret Ingredient for a Sparkling Smile – and Healthy Gums

holy basil or tulsi
Holy Basil or Tulsi

Instead of using potentially dangerous ingredients, I turned to botanicals to provide cleaning of teeth and gums and whiteness.

One in particular, Holy Basil, or Tulsi, has held my attention for many years as an outstanding overall tonic for health. I believe it’s one of the finest medicinal herbs ever discovered.

Evidently, people in India agree. As part of an ancient custom, family members worship the plant and illuminate it with lamps twice a day.

To this day, Holy Basil plays an essential role in worship ceremonies. People believe it protects them from evil and brings good luck.

As for oral care, Tulsi is an exceptional mouth freshener and cleanser, and helps support a beneficial balance of healthy mouth flora. It also helps prevent dental caries while it soothes your mouth.

While my Refreshing Mint Toothpaste With Tulsi contains several excellent plant extracts for cleaning teeth and gums, fighting caries, and freshening breath, in my opinion, Tulsi is the crowning glory.

How Dr. Mercola’s Toothpaste Compares to Other ‘Natural’ Fluoride-free Toothpastes

Perhaps you’re wondering how my Refreshing Mint Toothpaste With Tulsi compares to other fluoride-free toothpastes. Here’s mine side-to-side three of the top selling "natural" brands. Maybe you are using one of them now?

Brand Carrageenan Preservatives SLS Silica (Sand) Organic Ingredients? Genetically Modified Ingredients?

It’s Time to Take Control of Your Oral Heath

It’s up to you. No one else is going to watch out for your oral health when it comes to toothpaste, perhaps not even your dentist.

Now that you know what’s in your tube of toothpaste, you can decide what’s best for you and your family.

You can choose a toothpaste that contains potentially hazardous ingredients. Or you can choose one that cleans and freshens your teeth, gums, and breath, and prevents dental caries with botanicals and ingredients that meet my strict standards.

I know you and your entire family will enjoy brushing with my Refreshing Mint Toothpaste With Tulsi. And you’ll appreciate knowing you’re making a wise decision to help safeguard your family’s oral health.

Plus, Refreshing Mint Toothpaste With Tulsi comes packed in the perfect size for both everyday use and travel. Our convenient 3-ounce size tube provides about 150 to 200 servings per tube!

Why not order one or several tubes today? Your purchase is no-risk as it’s fully covered by my Lifetime Satisfaction Guarantee! (full details below)

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Frequently Asked QuestionsFrequently Asked Questions
Top 6 Frequently Asked Questions
  1. 1. Q: What ingredients are responsible for helping to remove stains from teeth?

    A: Calcium carbonate, sodium bicarbonate (baking soda) and zinc oxide all work together to help clean and whiten teeth.

  2. 2. Q: Is Refreshing Mint Toothpaste With Tulsi safe for children and pregnant women?

    A: Yes. Children will also find that it tastes good.

  3. 3. Q: What about the tube itself – do I need to worry about potentially dangerous plastics or metals leaching into the toothpaste?

    A: Our tube is specially designed to protect the toothpaste from degradation while also protecting you from potentially dangerous substances. The aluminum tube is coated with food grade non-BPA plastic both inside and out.

  4. 4. Q: What’s the shelf life of Refreshing Mint Toothpaste With Tulsi?

    A: It has a shelf life of 18 months.

  5. 5. Q: Where is Refreshing Mint Toothpaste With Tulsi manufactured?

    A: The formula is made in the U.S. by an outstanding FDA-inspected, Certified Organic and Kosher lab.

  6. 6. Q: How much is one "serving size" of Refreshing Mint Toothpaste?

    A: With our toothpaste, you only need to use a dab about the size of a pea. Use much more than that (like in toothpaste ads) and you’re only wasting product. When used according to my suggestions, you can expect to get 150 to 200 servings from each 3-ounce tube of toothpaste.

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